How frustrating is it to spend hours of your time developing email marketing materials, just to learn that dreaded spam filters sent your message straight to a junk folder and not your customer's inbox? Rest assured, you're not alone. 

Whitney Haynes has been working in the Claims Department and a part of the JB Warranties family for five years. She excels in problem solving and is always willing to go the extra mile in assisting customers. She serves as a mentor to other claims adjusters and is excellent at training new employees. Whitney truly is a team player in every aspect. We are grateful to have her as an employee and as a friend.

The past few years have seen a rise in “mini-split systems,” ductless heating and cooling systems that act as fantastic alternatives to traditional HVAC technology. Although many industries—including HVAC manufacturing—took a hit during the COVID-19 pandemic, updated market reports still anticipate significant continued growth in the demand for ductless HVAC systems in the years to come. 

In this episode of Trade Talk, Brian Bohannan talks with Katie Hill from Podium about the new partnership between JB Warranties and Podium. Listen in and learn about Podium and how they are taking contractors to the next level in their businesses. 

Contrary to common belief, the use of print marketing is far from dead. As a matter of fact, incorporating print media into your HVAC or plumbing company's marketing tactics can be more cost-effective, better at targeting local consumers, and more preferred than online marketing. In a recent consumer survey of 1,200 people and more than a dozen advertisement channels, 82 percent of participants ranked print ads as the channel they trusted most to make a purchase decision.

The start of a new year means new trends will soon find their way to your customers. For HVAC contractors and plumbing business owners, the early days of 2021 mark the perfect time to begin researching currently emerging trends to better prepare you and your team for the work year ahead. By incorporating new technology, adopting preferred customer services, and dismissing outdated trends, your company can outshine competitors all year long. 

Cooler temperatures across the country mean seasonal maintenance on HVAC systems will soon hit an annual high. Before leaving any customers in the cold this winter, it’s important for technicians to offer winterization at each service appointment. Whether you’ll be checking heating and cooling vents for potential gaps or upselling customers on smart thermostats, these improvements can ensure each customer is toasty and warm this chilly season. 

While healthcare workers remain on the frontline of the COVID-19 pandemic, HVAC technicians are essential workers who can also help keep the public safe and comfortable. As scientific studies continue to navigate the novel Coronavirus, as well as common illnesses such as influenza, it’s never been more important to provide customers with clean air options. Fortunately, HVAC businesses can play a significant role in maintaining safe air quality within homes and businesses. 

Don Seaward is the longest tenured member of the sales team here at JB Warranties. Don started in his current capacity as the Regional Sales Manager of Florida back in 2008, but his relationship with Mr. Bohannan goes back before then. Since 2008, Don has been the #1 salesman in the company every single year, accounting for a large portion of all JB Warranties business, affirming that Don is one of the foremost experts in HVAC warranty.

Between the stress of adapting to COVID-19 restrictions and encountering conditions brought on by the pandemic crisis, the last thing you probably want to hear right now is that flu season is right around the corner. Although this inevitable time of year is on its way once again, that’s no cause to stress about how your HVAC or plumbing technicians will approach these next few months.