Small Business Saturday
By now, most people have heard of Small Business Saturday - the Saturday following Thanksgiving (and Black Friday). It's a day when consumers focus on supporting small businesses in their communities and across the country. This designated shopping day was officially kicked off in 2010 by American Express and has been co-sponsored by the US Small Business Association since 2011. All 50 states observe this day, and while there is one specific Small Business Saturday, the Shop Small ® theme continues throughout the holiday season.




