Jenna Ochoa

Jenna Ochoa
Vice President - Claims, JB Warranties
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Recent Posts

14 Jul 2026

How to Build an HVAC Maintenance Membership That Grows Revenue

Summer is when the phone rings off the hook. It is also when a lot of HVAC owners realize how much of their revenue rides on the weather. When the heat finally breaks, the schedule breaks with it, and the same crew that was slammed in July is hunting for billable hours by October.

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30 Jun 2026

Extended Warranty Business Model: A Contractor's Guide

Most HVAC and plumbing business owners already know extended warranties can add revenue. Fewer have looked closely at how the underlying business model actually works, and that gap quietly costs money. Understanding the mechanics helps you decide how to offer coverage, how to price it, and whether to run a program yourself or partner with a provider.

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20 Apr 2026

A Contractor's Guide to Transferable HVAC Extended Warranties

TL;DR: Transferable HVAC extended warranties stay with the home when it sells—giving contractors a powerful tool to increase revenue, build homeowner trust, and create long-term service relationships. This guide covers how they work, what they cover, how to sell them, and how to build a technician incentive program that drives results in the field.

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04 Mar 2026

Decoding Your Warranty: What's 'Normal' for Parts and Labor Coverage?

Parts and labor warranty coverage is one of the most misunderstood aspects of the HVAC and plumbing business—costing contractors money, time, and customer trust. The confusion stems from the gap between what manufacturers cover and what customers expect.

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02 Dec 2025

Measuring Up: Essential KPIs for HVAC Business Success

Think of your financial KPIs as the vital signs of your business. Just like a doctor checks your pulse and blood pressure, these metrics tell you whether your company is healthy, struggling, or somewhere in between.

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30 Sep 2025

Ultimate Checklist for Increasing Your HVAC/ Plumbing Business Value

Increasing the Value of Your HVAC or Plumbing Business starts with understanding that your company is worth far more than its annual revenue. Whether you're planning an exit, seeking financing, or building a legacy, maximizing business value requires a strategic approach.

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15 Apr 2024

Importance of Strong Trade Company Culture (and How to Build It)

Now, more than ever, a strong company culture is a key supporting factor of a trade business’s brand image and long-term success. Employee retention and labor shortages have plagued trade businesses, namely HVAC and plumbing companies, for many years, encouraging owners and managers to enhance their current company culture and, in turn, their employee experiences.

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11 Mar 2024

Celebrating Women in Plumbing and HVAC

Every month is Women's Month for the powerful HVAC and plumbing professionals we work alongside at JB Warranties — but in March, we especially want to celebrate the women in our field. From President Jimmy Carter’s first National Women’s History Week in March 1980 to the official Women’s History Month designation in 1987, there’s a ton to celebrate now in 2024!

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05 Dec 2023

Future-Proofing Your HVAC Business: Strategies for Sustainable Growth

While many of the supply chain delays and service challenges of the COVID-19 pandemic are behind us, they’ve taught HVAC business owners a very valuable lesson: It’s integral to future-proof your operations to sustain business growth, especially in the face of an unstable economy or uncertain horizon. Though you never know what tomorrow will hold, you can prepare with confidence.

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04 Sep 2023

5 Expert Tips for Training New HVAC Employees

Whether you’re welcoming a promising apprentice or an industry veteran to your HVACR team, the premise remains the same: you must properly train all new employees. Failing to implement the correct strategies to align new employees with your existing operations can not only increase costly onboarding delays and skyrocket employee turnover rates but also plummet customer satisfaction.

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