Nick Ahrens

Nick Ahrens
National Account Manager
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Recent Posts

02 Sep 2020

Trade Talk | HVAC Industry Conversation with Mark Hatala, LG

In this episode of Trade Talk, Nick Ahrens talks with Mark Hatala from LG. They spend time chatting about the changes to the HVAC industry in 2020 and extended warranties.

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04 Aug 2020

The Rise of Geothermal HVAC Technology and Advantages It Can Bring Customers

Though temperatures can rise and fall across the country, one thing remains constant: the temperature of the Earth beneath your feet. Right at this moment, the heat of the Earth burns hot. Deep beneath the surface, the temperature increases at an average rate of 1°F for every 70 feet in depth. Tectonic and volcanic regions are bringing pockets of higher temperatures even closer within reach. 

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04 Feb 2020

What's Driving the VRF HVAC System Market?

After its introduction in 1982, VRF (variable refrigerant flow) HVAC technology became popular in Japan through the 1980s. Also known as VRV (variant refrigerant volume), VRF promises greater efficiency and energy savings. VRF arrived in the U.S. in the early 2000s and initially experienced some skepticism from engineers, who largely saw it as an oversized ductless mini-split system. Since then, however, the technology has earned its share of followers in North America and beyond.

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21 Jan 2020

Ductless vs. Traditional HVAC Systems

Ductless vs. traditional HVAC systems: which one is the best?

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20 Nov 2019

What Is the Cost to Acquire a New Residential HVAC Customer?

If you’ve been working in the HVAC industry for a while, you’ve probably heard that the cost to acquire a new residential customer is between $200 to $300. Where did that new customer acquisition cost come from? Contractors need to work with real numbers to plan for their business, not just something your buddy’s dad’s cousin mentioned to your sister’s husband.

To help business owners understand the actual cost to acquire a new customer, we commissioned a study to uncover the real costs that HVAC contractors face when attracting new residential business. In this post, we’ll share what we learned.

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