In this episode of Trade Talk, Nick Ahrens talks with Mark Hatala from LG. They spend time chatting about the changes to the HVAC industry in 2020 and extended warranties.
Though temperatures can rise and fall across the country, one thing remains constant: the temperature of the Earth beneath your feet. Right at this moment, the heat of the Earth burns hot. Deep beneath the surface, the temperature increases at an average rate of 1°F for every 70 feet in depth. Tectonic and volcanic regions are bringing pockets of higher temperatures even closer within reach.
After its introduction in 1982, VRF (variable refrigerant flow) HVAC technology became popular in Japan through the 1980s. Also known as VRV (variant refrigerant volume), VRF promises greater efficiency and energy savings. VRF arrived in the U.S. in the early 2000s and initially experienced some skepticism from engineers, who largely saw it as an oversized ductless mini-split system. Since then, however, the technology has earned its share of followers in North America and beyond.
If you’ve been working in the HVAC industry for a while, you’ve probably heard that the cost to acquire a new residential customer is between $200 to $300. Where did that new customer acquisition cost come from? Contractors need to work with real numbers to plan for their business, not just something your buddy’s dad’s cousin mentioned to your sister’s husband.
To help business owners understand the actual cost to acquire a new customer, we commissioned a study to uncover the real costs that HVAC contractors face when attracting new residential business. In this post, we’ll share what we learned.