Efficient marketing tactics are key to maintain, increase, and satisfy your customer base. Of the many marketing tools available to HVAC and plumbing business owners, email marketing is a valuable method to help you do just that. Unfortunately, without a basic understanding of email marketing best practices, you risk a rock-bottom open rate—which can plummet your potential to reach customers and stall your marketing efforts before they even begin.
How frustrating is it to spend hours of your time developing email marketing materials, just to learn that dreaded spam filters sent your message straight to a junk folder and not your customer's inbox? Rest assured, you're not alone.