Matt Cosby

Matt Cosby
Director of Marketing
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Recent Posts

02 Jun 2026

PPC Marketing for HVAC Contractors: Turn Clicks to Jobs

Phones don't ring the way they used to. Homeowners search before they call, compare before they book, and read reviews before they ever pick up the phone. For HVAC contractors, that shift means the old playbook of waiting for referrals and seasonal walk-ins leaves real revenue on the table.

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24 Mar 2026

How to Build Unshakeable Customer Trust

For HVAC and plumbing contractors, building customer trust by delivering consistent quality, communicating transparently, and backing your work with guarantees translates directly into repeat business, referrals, and premium pricing power.

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23 Feb 2026

Celebrating African American Inventors Who Changed HVAC & Plumbing

Modern heating, cooling, and plumbing systems wouldn’t exist as we know them without the groundbreaking work of African American inventors. From early air-cooling systems to innovative heating designs and portable refrigeration, Black innovators played a critical role in shaping today’s HVAC and plumbing industries.

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28 Jan 2026

Master Local SEO for Your HVAC Business

Local SEO marketing for HVAC contractors ensures your business appears when someone in your service area searches "AC repair near me" or "furnace installation [your city]." It involves several core components:

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14 Jan 2026

JB Warranties December 2025 Round-Up

As the holidays wrap up and the decorations come down, the new year is already bringing plenty to keep an eye on. From upcoming events and educational opportunities to water quality reforms and next-gen rooftop heat pump technology, there’s a lot taking shape across the trades. If January feels like it’s moving fast, you’re not imagining it. Let’s get you up to speed!

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08 Dec 2025

JB Warranties November 2025 Round-Up

Make your list and check it twice, because the only thing moving faster than copper prices these days is the work week. November came and went in a flash, and now that the Thanksgiving festivities — and the joy that is Brown Friday — are behind us, the holiday season is officially front and center. Still, there’s plenty of news to unwrap before we call it a year.

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12 Nov 2025

JB Warranties October 2025 Round-Up

As the spooky season wraps up, it’s time to trade cobwebs for copper pipes and shift into holiday gear. Between Veterans Day, Thanksgiving, and yes, even World Toilet Day (November 19, for those marking their calendars), November tends to fly by. It’s a jam-packed month that gives us plenty to celebrate, reflect on, and prepare for leading into the busiest stretch of the year.

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27 Oct 2025

HVAC Marketing: Your Blueprint for Business Growth

Effective marketing for HVAC contractors is no longer optional. While the HVAC market was $310.6 billion in 2024, it is projected to grow from $328.1 billion in 2025 to $545.4 billion in 2034 this growth brings intense competition. Your technical skills are crucial, but without smart marketing, potential customers won't find you.

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16 Oct 2025

How to Increase Engagement with HVAC Social Media Posts

According to DataReportal’s Digital 2024 report, approximately 45% of social media users research brands on social media platforms—and with about 5.35 billion internet users and 5.04 billion social media user identities worldwide (source: Digital 2024: Global Overview Report — DataReportal – Global Digital Insights), that indicates that there are many social media users searching for brands and for service providers on the internet. Video now dominates (people spend about 45 minutes/day on YouTube) while memes and community stories humanize your brand. Bottom line: the right HVAC social posts earn trust, show expertise, and plant the seed for your next service call—24/7.

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07 Oct 2025

JB Warranties September 2025 Round-Up

Fall is officially in full swing. National Tradespersons Day on September 19 gave us a chance to celebrate our hardworking contractors — so consider this a belated high-five from the team at JB Warranties. Now, as the season shifts from treats to tricks, the only real jump scare would be missing out on the latest HVAC and plumbing news.

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