In a pool of competition, you need your HVAC or plumbing businesses to stand out from the crowd. While word of mouth and referrals are essential in this industry, enhancing your business’s digital presence can help you connect with both new and old customers on a broader scale. But to boost your online presence, you’ll need to adopt the right tools to help get the job done.
Contrary to common belief, the use of print marketing is far from dead. As a matter of fact, incorporating print media into your HVAC or plumbing company's marketing tactics can be more cost-effective, better at targeting local consumers, and more preferred than online marketing. In a recent consumer survey of 1,200 people and more than a dozen advertisement channels, 82 percent of participants ranked print ads as the channel they trusted most to make a purchase decision.
If recent events have taught those in the service industry anything, it’s that times are changing. While the traditional face-to-face relationships you’ve built with your customers are irreplaceable, there’s no longer an excuse to shy away from the benefits of digital. Not only is your target market living and breathing on smartphones and social media, but remote working capabilities and streamlined customer service are required to outshine your competitors.