Year-End Strategies: Reengage Customers Before the Year Wraps Up

As the year winds down, HVAC contractors are focused on finishing strong and setting up for a profitable new year.

One of the smartest and simplest ways to do that is by reconnecting with homeowners who installed their HVAC systems within the last two years.

If their system is nearing its two-year anniversary, now is the perfect time to talk about extending their protection with an extended warranty or service agreement. This small step protects your customer’s investment and creates steady, recurring revenue for your business while reinforcing that you are a contractor who cares about long-term comfort.

Why the Two-Year Mark Is So Important

Most new systems come with a factory warranty that covers parts but not labor. Once that labor coverage expires, usually within one to two years, homeowners are responsible for repair costs and labor expenses.

That is where extended warranties make all the difference.

Within the two-year window, most systems are still eligible for coverage extensions, giving homeowners continued peace of mind while keeping you connected as their trusted service provider.

The sweet spot:

• Manufacturers often only allow warranty extensions within two years of installation.
• Homeowners with newer systems are more engaged and open to recommendations.
• Contractors can lock in service relationships before competing bids come into play.

By reaching out now, you are not just selling a warranty. You are protecting comfort, strengthening trust, and securing repeat business.

Warranties That Build Loyalty

Extended warranties naturally encourage better maintenance habits.

Homeowners who invest in service contracts are more likely to schedule tune-ups and keep their systems in top shape. For you, that means fewer emergencies, more predictable workloads, and consistent revenue, especially during slower seasons.

Everyone wins:

• Customers enjoy dependable performance and lower energy costs.
• You benefit from steady maintenance work and long-term loyalty.

Price conversations become easier because labor is already covered.

Boost Referrals, Not Just Revenue

Every renewed warranty is one less customer you have to win through expensive marketing.

Satisfied homeowners become repeat clients and your best promoters. When they experience great service and reliable protection, they tell their friends, family, and neighbors. That kind of word-of-mouth marketing is worth more than any ad spend.

A strong warranty program pays for itself through retention, referrals, and recurring service calls.

Show Professionalism and Stand Out

Offering legitimate extended warranty options shows that your company operates with professionalism and trust.

Partnering with authorized warranty administrators gives you access to digital claim submissions, transparent reimbursement, and fast turnaround. These tools make your job easier and enhance your reputation.

These programs often cover major components, parts, and labor, ensuring your customers are never blindsided by costly repairs. When homeowners see you standing behind your work, it builds credibility and confidence in your brand.

Protect Profits in the Off Season

As temperatures drop, installation jobs slow but warranty renewals can keep revenue steady.

Discuss coverage options during maintenance visits or tune-ups, positioning them as a natural extension of your customer’s comfort plan.

Extended coverage can help you:

• Smooth out cash flow between busy seasons.
• Add non-license income through warranty sales.
• Strengthen your reputation for reliability and care.
• Simplify the customer experience with one trusted contractor managing it all.

You shift from a one-time installer to your customer’s long-term comfort advisor.

Reaching Out Made Simple

Start by checking your CRM or warranty administration portal for customers with systems installed in the past two years.

Send a friendly message reminding them of their eligibility and the benefits of keeping their system covered. Offer to review their current coverage and upgrade them to a full parts and labor plan before the window closes.

Pair that with a service inspection or maintenance renewal. It is a natural opportunity to discuss extended protection while adding immediate value.

Finish Strong and Build for the Future

Every extended warranty you sell is more than just a transaction. It is a long-term relationship built on trust.

As you close out the year, help customers protect what matters most: their comfort, their investment, and their peace of mind.

Extended protection today means fewer surprises tomorrow for both you and your customers.